“What you seek is seeking you”
The PeelGood/Beauty & Brawn philosophy is rooted in both the feeling and the doing. We find infinite inspiration in the creation of something but not just any something. And we are ever humbled and in awe of the ultimate power of manifestation- by the ability to nurture the genesis of an idea and to unite people with play, innovation and a little bit of magic.
Our team spent many months collectively dreaming up the “ideal” inaugural project where we could seamlessly combine all of our creativity and set it free in the wild. There were hours of thinking, working, re-working, testing and pushing as to how to bring life into form but we were merely one half of the whole. We needed a home for this greatness and a client who was willing to take risks and who was business savvy and forward-thinking. PeelGood/Beauty & Brawn asked the Universe to meet us halfway along the path that we were already on to help us tell our story. And on that path was Laurel Rundle.
Having grown up in an art-loving family, Laurel sought to add unique elements to a home that is both a physical and spiritual foundation of her life. She knew that expanding her business model was paramount in setting her listing apart from the myriad choices that today’s traveller has when booking adventures and lodging. Such as the land envelops the home’s exterior with its gorgeous natural surroundings, Laurel wanted the inside of the space to feel equally inspirational and colorful. She wanted to offer guests a unique and immersive experience that cannot be found elsewhere. Insert PeelGood/Beauty & Brawn and our collaborative “Living Art Experience”.
The PeelGood/Beauty & Brawn team carefully crafted the story of Dunefarmhouse to reflect the perfect combination of things. That story needed to include all of the characters: the space, the surroundings, the client, the art, the technology, the guests and the products. The “Living Art Experience” is meant to be just as inviting as the home itself and can be enjoyed without pressure or skill needed and with merely the PixelStix app and a splash of inquisitiveness.
We are so grateful for this partnership and are thrilled to launch The Dunefarmhouse Project!
The Dunefarmhouse Project is:
An impeccably curated and diverse art collection and exhibition with direct purchase capabilities
Hand-crafted custom designed books and collateral
A custom-created luxury wall covering installation imbedded with cutting-edge technology
An elevated Airbnb stay which encourages guests to play, wander and share in new and unexpected ways
“Laurel” Wall Covering:
The custom wall covering was created by hand from drawing, to file, to product- one bold step at a time. The flowers are found throughout the incredible landscape of the Southern Indiana/Lake Michigan area and are as lovely and vibrant as Laurel.
Not only did we seek to produce a beautiful and meaningful design, our team wanted the wall covering to serve as a stand-alone installation, giving guests the ability to interact with the space in an unexpected and tactile way. Interested guests can playfully seek and scan the textured flower sticker overlays on the wall covering to get custom content programmed by Laurel and the PeelGood/Beauty & Brawn team.
Welcome Book & Guest Journal:
The Dunefarmhouse Welcome Book and Guest Journal are both equipped with PixelStix technology which allows guests to read more deeply into the Dunefarmhouse story in a digital capacity, as well as to upload links, stories, photographs and videos to share with Laurel via the Guest Journal if desired.
Dunefarmhouse Art Collection & Exhibition:
The Dunefarmhouse Art Collection & Exhibition showcases local and international artists who not only represent diverse artistic mediums, but whose work emits complexity and energy and beckons the viewer to go deeper. From textiles to photographs to paintings, The Dunefarmhouse Art Collection & Exhibition embodies the expression of artists who are constantly exploring- taking in and pushing out both moving sentiments and techniques.
Our goal was to enable art lovers to step into the Dunefarmhouse “Living Art Experience” even if they are not physically in the space and to purchase works with ease. Our priority is always to gain maximum exposure for our artists and often via non-traditional channels and in unique settings.